Utahns Stand Up For Neighbors, Set Record For Trans Day of Visibility Flag Campaign

In a time when legislative attacks on the transgender community are ramping up, Project Rainbow Utah is proud to announce that more Utahns than ever before have signed up to fly a trans pride flag for Trans Day of Visibility on March 31.

Our previous record for the TDoV campaign was 1,512 flags in 2023, and on March 5 we reached 1,522 flags for 2025.

“Beyond the growth of our operation, this record signals that more and more people are willing to take action and stand up to show their neighbors they support safety and equal opportunity for everyone,” said Jacey Thornton, Executive Director at Project Rainbow Utah. 

Setting this record takes on extra significance this week, as Utah Legislators moved to pass HB 77, which would ban pride flags from being displayed in schools and on government property. 

 More than just a show of solidarity, each flag Project Rainbow places represents an investment in inclusive spaces and diverse programming for Utahns across the state. Money raised from our flag campaigns primarily supports our Community Fund, and each year we allocate money to numerous groups and individuals for everything from Pride festivals to inclusive book clubs to workshops.

“Sadly, many LGBTQ+ Utahns live their lives in spaces that are unwelcome or even hostile to their needs, their lived experience, and even their existence,” Thornton said. “We all need community, and our grant fund is one way to support and create spaces where people can feel not just safe, but empowered to be their best selves.”

If you’d like a flag for Trans Day of Visibility, you have until March 15 to sign up to have a volunteer stake a flag in your yard for the week before and after TDoV. We can mail full-size or garden flags to folks who don’t have a yard, or who don’t feel safe flying their flag outside. We can also mail flags to people outside our service area who want to support LGBTQ+ initiatives in Utah. 

Setting this record is exciting, and we also need more volunteers to help deliver and stake these flags. Click here to volunteer. 

Flags will be staked beginning on March 23, and collected after Trans Day of Visibility on March 31. Our campaign culminates in a celebration of trans joy with our Trans Day of Visibility event, which will be held on March 31 in West Valley City. 

“I’m beyond grateful for the support of so many,” Thornton said. “Each flag makes a difference. Thank you for standing with us.”