SLUG MAG: Project Rainbow: Bringing Unity to Utah
Slug Magazine Highlights Project Rainbow’s Efforts to Bring Unity to Utah
““You know, Pride always falls after Memorial Day, when the boy scouts put out the American flags, and it just kind of clicked in my mind, ‘Oh. That would be a kind of cute, gay version of the Boy Scouts to celebrate Pride Week,’””
In there 2021 article, Slug Magazine shone a spotlight on Project Rainbow Utah and our efforts to foster LGBTQ+ visibility across the state. The article celebrates the impact of our signature Pride flag campaign, which places rainbow flags in front yards and public spaces throughout Utah, creating a powerful visual statement of love and support for the queer community.
Founder Lucas Horns shared the inspiration behind Project Rainbow, explaining how the idea began as a way to mirror the American flags placed by the Boy Scouts on Memorial Day—but with a colorful twist for Pride Week. What started with just 500 flags in 2018 has grown into a movement, with over 5,000 flags expected to be placed this year, thanks to the support of 400 volunteers.
Slug Magazine also highlighted the creation of the Project Rainbow Community Fund, which last year awarded $55,000 in grants to support LGBTQ+ visibility projects throughout Utah. These grants have funded everything from queer literature in schools to rainbow-painted Little Free Libraries, furthering our mission to uplift underrepresented voices.
In addition to flag staking, the article featured our Fashion Fluid event, a free, gender-fluid clothing boutique that allows members of the LGBTQ+ community to shop in an inclusive, welcoming space. Lucas shared his vision of expanding Fashion Fluid into a permanent, year-round store to provide an even greater sense of belonging.
Through initiatives like these, Slug Magazine underscored how Project Rainbow is creating a stronger, more connected LGBTQ+ community across Utah.
Read the full article on Slug Magazine to learn more about how we’re making a difference in the lives of Utahns.
